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HSBC Jade

A program designed for the elite members of HSBC. With their high member status, a package was designed to give these members information and a few other items to add value to the offering, ensuring that their importance to the company was clear.

The Book

While a simple brochure would have sufficed, this is a different type of offering. The program contents were incased in a leather-like fabric with a silver latch.

The Phone Case

A subtly-branded phone case was included in the package to add a luxurious and modern touch to the overall experience.

The socks

Finally, to add a feel of comfort and luxury, a branded pair of high-end socks were included.

The Packaging

A custom wrapping paper and ribbon were created to ensure the feel of luxury the moment the member was handed their package.

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